This first design is an emblem type logo for Willo Beach Sanctuary, with a combination of the organization name and visuals that are always seen together. I have used colors and elements from the visual identity board to create this logo. I pulled in the earthy tones for the wood sign and the cool blue color for the metal sign. I wanted to have a character, the cat peeking over the sign which brings it back to the cutesy and fun nature of the organization. The wreath symbolizes the "Willo" in the name, the leaves of a willow tree. The organization is for cat lovers and animal lovers alike, and I believe the cordial tone would attract viewers to be interested in the organization.
My second design is more of a pictorial symbol logo. It is a simple design of a silly looking, happy cat with simple text. This logo could be used with or without the organization's text. The colors are a dark gray and white for the cat, and greens for the Willo Beach Sanctuary name. I wanted the cat features to really stand out and be oversized for a friendlier tone. The green colors are referring back to the willow leaves inspiration and these tones stays with the cooler and calmer tone of the organization. The logo is also very round, sort of like a round, pudgy cat, bringing in the bubbly demeaner. I believe this logo is one cat lovers would appreciate.
This logo design is another emblem design, where taking apart the pieces would not work alone, and they must be kept together. It has simple text and the cat's tail creates the S in Sanctuary. I wanted to include a sleeping cat lounging around to showcase a happy cat. This cat is also slightly on the rounder side, to signify a very spoiled and taken care of cat. This logo has a very low stress feeling, with the sleeping cat and the calm cool color palette. I am going for the "aww" factor in this logo and for the core audience to smile when they see this design.