Willo Beach Sanctuary requires an online presence for providing information about community cats. Here is an example of the homepage as a space for knowledge and offering assistance. This website would be a responsive website to adjust on multiple devices. It follows the branding colors for Willo Beach Sanctuary with cool blues, greens, and soft yellows for a fun and
colorful theme.
colorful theme.
Willo Beach Sanctuary should have a Facebook presence which would allow quick access to information with imagery and an easy way to share posts across to other organizations or users. The main audience will be using Facebook over other platforms due to the long format structure. The profile image would use the Willo Beach Sanctuary logo and any imagery or text would follow the same color scheme and fonts as other marketing materials for the organization. Posts made on Facebook would often link to website pages for more information.
Willo Beach Sanctuary could have an augmented reality game application which allow users to collect cats using their smart phone. The idea would be to find cats out in the real world, capture them, take care of them, and level up your character. The items used to capture cats would be recommended items or brands such as treats, toys, or food that could be thrown with a finger swipe. Within the app would be information about the organization as well as information about community cats and how to help local strays. I could see this also being used as a browser game or standalone computer game with original assets or areas versus augmented reality. It would be an advertising event to get more people talking about humane practices for animals and their wellbeing.